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According to a new report that will be released next week from Arbitron, over 236 million people age 12 and older listen to radio in a typical week. That’s 92.5% of people 12+.
The report also indicates that radio does well reaching educated adults. 95% of college graduates 25-54 tune into radio over the course of a week.
The complete report, called RADAR 103 will be released from Arbitron on December 14.
