Radio Advertsing Center | Radio Sales Website
Our Radio Advertising Center “You Can’t Lose” Guarantee
We will create your Radio Advertising Center and you can try it free for 60-days. If you don’t generate new advertisers or you don’t think it’s worth the investment for any reason, you can simply walk away and we won’t charge you a dime. No questions asked.
Click images to visit live Radio Advertising Center sales/marketing websites:
Is finding new, long-term advertisers hard to find? Does it seem to be getting more difficult to keep qualified and motivated sellers? Are you still searching for a way to utilize the Internet and email-marketing to connect with new advertisers?
Then it’s time for your group of stations to have a market-exclusive “Radio Advertising Center” – the award-winning radio sales website and email marketing system.
Since 2003, our Radio Advertising Center’s have generated over 25,000 new advertising inquiries and 30-million dollars in new business for radio managers just like yourself.
Your Radio Advertising Center is where local and regional advertisers discover your stations and the power of radio…all on one website that is designed as a marketing tool, not to share pictures of your morning show. You’ll finally be where businesses are now making their buying decisions….online.
In fact over 80% of decision-makers use the Internet for research prior to buying a product or service (such as how and where to advertise!). You have websites for each of your stations. Don’t you think in today’s Internet business world that your sales department should have a dedicated website as well?
There’s a reason why our Radio Advertising Center concept was a 2009 R&R Radio Innovator and winner of The Best Radio Website in America. It’s because there is no other revenue-generating radio sales tool our there that takes advantage of the Internet and email marketing to keep you in-front-of more potential advertisers month after month after month.
There are three big reasons why the Radio Advertising Center has such an amazingly high success rate:
1. It generates brand new, local-direct and agency advertising leads.
2. You’ll finally have an online platform to conduct meetings with out-of-market agency’s and advertisers.
3. The built-in email marketing system keeps you top-of-mind with all your clients and prospects.
You may be wondering how new business finds your Radio Advertising Center. First, with the fresh, agency-quality pre-produced promos that we provide. Each one has tag openings for you to add your Radio Advertising Center domain name. We also provide banner ads that you can use on your programming sites. And even more importantly, we utilize our certified SEO and search marketing skills to make sure your Radio Advertising Center is at or near the top of Google search engine results in your market.
The look of your Radio Advertising Center is major-market quality and customized with your stations and company brand. With years of certified Internet marketing experience, we know the perfect mix of information to sales content that is built to maximize inquiries and Web Leads for you.
- Your home page has an audio greeting from you, the station or sales manager.
- Your media kit’s page includes an audio introduction for each of your stations (we even provide the scripts to give to your personalities).
- Businesses that visit will also find your media kits (produced in both PDF and fast-opening flash format), as well as gateway links to your individual station programming sites.
- There is also a Why Radio, Why Advertise, and FAQ page. All of the content is already included for you. But, you can have us make any changes you wish.
So, how does a business that’s visiting your Radio Advertising Center turn into a new lead and potential advertiser?
- Your contact page (where they can call you or fill out a web form).
- They can sign up to receive your “Business Builder etips” which we provide (more below).
- They can simply click the “Pricing” page where they fill out the form.
After a potential advertiser fills out one of the forms on your Radio Advertising Center, the web lead is forwarded to you and any other managers you choose. Then, you can review the lead and determine which of your AE’s is the best fit to reach out and contact your new prospect.
This is also the time that the automated email marketing system kicks in.
- First, an autoresponder email arrives in your prospects inbox from you, thanking them for visiting, and letting them know you’ll be in touch.
- Now that prospect will never be out of reach, because in addition to reaching out to them personally at the time, you’ll also stay in touch month-after-month…that’s because every month we send out an eblast from you to your email-marketing database.
Each eblast contains three, “Business Builder etips” that make you look great in the eyes of your advertisers. These “etips” as we call them are simply headlines and links to three articles we research and select that are relevant, timely, and helpful to small business owners.
You also get to include an “Advertising Alert” in your monthly eBlast. A simple and persuasive sales pitch that tells your advertisers and prospects about an upcoming special, promotion, or event.
Not only are your Web Lead prospects part of your email marketing system. But, you’ll also be able to have us add your current in-house email list. That way you not only stay in touch with your prospects, but your current advertisers as well.
With the built-in email marketing system, you…the manager…will be able to stay in touch with every one of your station’s advertisers and prospects. Imagine the power of that type of communication with today’s hard to reach decision makers.
Each of your eblasts are branded with your radio group’s company logo, personalized with your advertisers first name, and your e-signature at the bottom of the page shows the email is being sent from you, the manager. Take a look. And all our eBlasts comply with CAN-SPAM regulations, with “opt-out” unsubscribe links at the bottom of every email.
Your new Radio Advertising Center and email marketing system not only contains the perfect balance of content and lead generation, but it separates you from other media in your market, is professionally customized with your brand, and is 100% stress and maintenance free. We do all the work for you.
If you want to be perceived as the most modern and professional media sales organization in your market, you want more repeat business and less attrition, and you want to utilize the Internet and email marketing to create more sales, increase customer loyalty, enhance advertiser relationships, and give you a big time sales/marketing edge over your competition…then it’s time for you to have a market-exclusive Radio Advertising Center sales website and Email Marketing System.