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As part of my audio interview series for Radio Advertising Tips (www.radioadvertisingtips.com) and Radio Advertising 101 – Secrets from the Insiders (www.radioadvertising101.com), I recently was able to chat with Dave Newmark of Bid4Spots and Newmark Advertising.
Dave and I focused our conversation on scheduling, strategy, and Arbitron. There are lots of tips that are designed to help new radio advertisers, but I thought you might get something out of our conversation as well.
Click the play button below to take a listen:
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Here are some of the questions we were able to discuss.
- What confusion do new advertisers have with radio advertising?
- What are radio dayparts?
- What are the benefits of advertising in drive time?
- What are the benefits of midday advertising?
- What are the benefits of evening, overnight, and weekend advertising?
- How does a radio station decide how many commercials to run?
- What is Arbitron?
- How much attention should a small business pay to Arbitron ratings?
- What do you recommend for advertisers that do not have access to Arbitron ratings?
- What’s the difference between quantitative and qualitative radio advertising data?
- What type of schedule would you recommend for a small market advertiser?
- How can an advertiser choose what station is the best match?
- Should a local advertiser work with an agency?
- What should an advertiser do if they don’t work with an agency?
