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I recently was able to get some great insight on radio advertising that’s helpful for both businesses and radio sales newbies from Jay Mitchell of Jay Mitchell Associates and Small Market Radio Newsletter.
The interview was conducted as part of my new digital eBook and audio series for radio advertisers called, Radio Advertising 101 – Secrets from the Insiders: www.radioadvertising101.com, as well as www.radioadvertisingtips.com.
Click the play button below to take a listen:
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In this 58:07 interview, Jay and I were able to discuss the following:
- Tell me about the typical responsibilities of a radio AE?
- How can an advertiser tell if they’ve got themselves a good radio sales rep?
- What should an advertiser expect from their radio station account executive?
- What should take place during the first meeting with a new prospect?
- What are some questions a radio AE should be asking in a first meeting?
- What takes place between the first and second meeting with a new prospect?
- At what point does the creative process take place?
- When in the process will a decision maker be asked to buy?
- How does radio advertising work best?
- What are the responsibilities of a radio station sales manager?
- What are the responsibilities of a radio station general manager or market manager?
- What are some of the payment options typically made available to advertisers?
- Is a credit application usually part of the process?
- Can advertisers with bad credit pay by cash?
- How does scheduling take place?
- How does an advertiser find out when their commercial ran?
- Who should an advertiser contact if they need assistance?
- What should an advertiser do if they’re unhappy with their AE?
- What are the benefits of radio advertising?
