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Advertiser optimism is waning across all major media categories, with fewer buyers expecting to increase budgets in TV, newspapers, radio and outdoor than they were a year ago.
While that conclusion, drawn from a new survey by market-research firm Advertising Perceptions, can hardly come as a shock, it’s far from welcome news for a shaky media economy teetering into the second half.
Read the rest at Advertising Age: http://adage.com/mediaworks/article?article_id=128186
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