ShareThis
Good news for our clients today as a new survey reveals that radio advertising grows brand browsing online by 52 per cent.
The RAB UK says more than half of brand browsing stimulated by radio takes place within 24 hours of exposure to advertising.
The Radio Advertising Bureau’s biggest ever survey to quantify how offline media drives brand browsing online is the first study of its kind measuring actual browsing behaviour of respondents that have been exposed to ‘live’ radio campaigns.
Twenty three brand campaigns were measured in the research which reveals that when listeners are exposed to radio advertising for a specific brand, they are 52 per cent more likely to include that brand-name in their internet browsing. Not only that but it has an immediate effect on browsing – the research highlights that 58 per cent of all browsing that was identified as being stimulated by radio takes place in 24 hours of exposure to advertising.
