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If you want to know radio promotions, Doug Harris, the Creative Animal, is the man to want talk to: www.creativeanimal.com
I recently had a conversation with Doug about radio promotions, with a special focus on remotes. The interview was done for my new digital eBook and audio series for radio advertisers called, Radio Advertising 101 – Secrets from the Insiders: www.radioadvertising101.com, as well as www.radioadvertisingtips.com.
Click the play button below to take a listen:
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In this 32:16 interview, I was able to ask Doug the following:
- What makes a great radio promotion?
- What are some secrets of how an advertiser can get more out of their promotions?
- What are some different categories of effective radio promotions?
- How can advertisers on get more publicity for their promotions?
- What are some ideas advertisers can use to pre-promote their events?
- Can remote broadcasts work in markets of all sizes?
- What should radio stations bring to the table for remote broadcasts?
- Are there recommended times for remotes?
- Can weekday remotes be effective?
- What should an advertiser expect from a radio station during a promotion or event?
- What should an advertiser expect on remote day from the radio station?
- What should an advertiser do post-remote to maximize the event?
- What’s the most important thing an advertiser must know about radio promotions?
Get other radio interviews that were designed for advertisers, but are crucial for radio newbies at: www.radioadvertising101.com.
