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Radio Promotion Ideas | September 2010

Gregg Murray, iRadioSales | Radio Sales Blog

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Clean up your Q3 radio sales with some last minute promotion ideas.

September will be College Savings Month, Healthy Aging Month, Alcohol and Drug Addiction Recovery Month, Hispanic Heritage Month, Skin Care Awareness Month, Responsible Dog Ownership Month, and Shameless Promotion Month.

Labor Day – September 6
Google Founded (1998) – September 7
Rosh Hashanah – September 9
Patriot Day – September 11
National Grandparents’ Day – September 12
POW/MIA Recognition Day – September 17
Yom Kippur – September 18
Talk Like A Pirate Day – September 19
World Alzheimer’s Day – September 21
First Day of Autumn – September 22
Family Health & Fitness Day – September 25
Women’s Health and Fitness Day – September 29

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Effective Radio Ads – 4 Great Tips

August 11, 2010

Here’s a great article from the folks at www.formula52. They do amazing production. I’ve been using them on projects for more than five years. Enjoy. Four Tips for Effective Radio Ads: 1. Make your message RELEVANT and about THE LISTENER By creating a message that’s relevant to your target demo’s life, they’ll create an interest [...]

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Radio Promotion Ideas | August 2010

June 24, 2010

Save your late summer radio sales. August will be Cataract Awareness Month, Children’s Eye Health and Safety Month, Immunization Awareness Month, and National Inventors’ Month. Single Working Women’s Week: August 1-7 Elvis Week: August 10-16 National Aviation Week: August 15-21 Girlfriend’s Day: August 1 World Wide Web Created (1990): August 1 National Night Out: August [...]

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How to Set PowerPoint Default Font

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If you know you’ll be using a certain text style, such as a company font, throughout a presentation, you may think about setting it as the default for the active presentation. This will save you from having to apply a new text style every time you enter words on your slide. To change the default [...]

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Radio Sales 2.0 = Social Media

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How well are you taking advantage of your digital marketing and social media assets? If done well, you can be sure that the results will be increased sales, improved customer service, and a nice pop to your bottom line. Of course, in order to generate all of these delicious benefits, it may be a good [...]

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Social Media and Radio Sales | Take the Poll

May 20, 2010

I recently wrote an article that was published on Radio Business Report called, Radio Sales 2.0. It brought up an internal debate about how much radio AE’s and managers were really using social media for business. So, instead of arguing the point in-house, you tell us. Are you using social media for radio sales? Feel [...]

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Audio Interview with SoundBait Author, D.J. Williams

May 18, 2010

DJ Williams is the author of a great book for radio managers and AEs called, soundBait: Creative Weapons of MASS Distraction. He also runs www.soundBait.com. During my series of interviews I did for Radio Advertising 101 – Secrets from the Insiders: www.radioadvertising101.com and www.radioadvertisingtips.com, I was able to get some great insight from D.J. that [...]

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July 2010 Radio Promotion Ideas

May 13, 2010

Get July and Q3 off to a good start with promotion ideas based around these special days and month-long events: July will be Cell Phone Courtesy Month, Family Reunion Month, National Black Family Month, National Grilling Month, National Ice Cream Month, Recreation and Parks Month, and Women’s Motorcycle Month. Independent Retailers Week: July 18-24 Canada: [...]

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Audio Interview with Promotions Expert, Doug Harris

May 11, 2010

If you want to know radio promotions, Doug Harris, the Creative Animal, is the man to want talk to: www.creativeanimal.com I recently had a conversation with Doug about radio promotions, with a special focus on remotes. The interview was done for  my new digital eBook and audio series for radio advertisers called, Radio Advertising 101 [...]

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Audio Interview with Radio Pro, Dave Newmark

May 4, 2010

As part of my audio interview series for Radio Advertising Tips (www.radioadvertisingtips.com) and Radio Advertising 101 – Secrets from the Insiders (www.radioadvertising101.com),  I recently was able to chat with Dave Newmark of Bid4Spots and Newmark Advertising. Dave and I focused our conversation on scheduling, strategy, and Arbitron. There are lots of tips that are designed [...]

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