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Gregg Murray, iRadioSales | Radio Sales Blog

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Outlook Tip: How to Find Related Messages

Since most radio sales folks use Outlook for email, I thought you’d find this tip helpful: Outlook 2000/2002/2003 If you’re looking for all the messages in a conversation thread, don’t waste time manually looking through your Inbox. Instead, let Outlook do the work for you. In the Message list, click on one of the messages [...]

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Effective Radio Ads – 4 Great Tips

Four Tips for Effective Radio Ads: 1. Make your message RELEVANT and about THE LISTENER By creating a message that’s relevant to your target demo’s life, they’ll create an interest in your commercial, and want to know more. Once you get a listener WANTING to learn about your product or service, their minds are open [...]

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How to Set PowerPoint Default Font

If you know you’ll be using a certain text style, such as a company font, throughout a presentation, you may think about setting it as the default for the active presentation. This will save you from having to apply a new text style every time you enter words on your slide. To change the default [...]

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Radio Sales 2.0 = Social Media

How well are you taking advantage of your digital marketing and social media assets? If done well, you can be sure that the results will be increased sales, improved customer service, and a nice pop to your bottom line. Of course, in order to generate all of these delicious benefits, it may be a good [...]

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Social Media and Radio Sales | Take the Poll

I recently wrote an article that was published on Radio Business Report called, Radio Sales 2.0. It brought up an internal debate about how much radio AE’s and managers were really using social media for business. So, instead of arguing the point in-house, you tell us. Are you using social media for radio sales? Feel [...]

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Audio Interview with SoundBait Author, D.J. Williams

DJ Williams is the author of a great book for radio managers and AEs called, soundBait: Creative Weapons of MASS Distraction. He also runs www.soundBait.com. During my series of interviews I did for Radio Advertising 101 – Secrets from the Insiders: www.radioadvertising101.com and www.radioadvertisingtips.com, I was able to get some great insight from D.J. that [...]

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Audio Interview with Promotions Expert, Doug Harris

If you want to know radio promotions, Doug Harris, the Creative Animal, is the man to want talk to: www.creativeanimal.com I recently had a conversation with Doug about radio promotions, with a special focus on remotes. The interview was done for  my new digital eBook and audio series for radio advertisers called, Radio Advertising 101 [...]

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Audio Interview with Radio Pro, Dave Newmark

As part of my audio interview series for Radio Advertising Tips (www.radioadvertisingtips.com) and Radio Advertising 101 – Secrets from the Insiders (www.radioadvertising101.com),  I recently was able to chat with Dave Newmark of Bid4Spots and Newmark Advertising. Dave and I focused our conversation on scheduling, strategy, and Arbitron. There are lots of tips that are designed [...]

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June Radio Promotion Ideas

Pick up some June revenue with promotion ideas based around these special days and month-long events: June will be Cancer From The Sun Month, Children’s Vision Awareness Month, Firework Safety Month, Great Outdoors Month, International Men’s Month, Dairy Month, LGBT Pride Month, Rose Month, National Safety Month, Soul Food Month, Steakhouse Month, Perennial Gardening Month, [...]

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