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Audio Interview with Radio Pro, Jay Mitchell

I recently was able to get some great insight on radio advertising that’s helpful for both businesses and radio sales newbies from Jay Mitchell of Jay Mitchell Associates and Small Market Radio Newsletter. The interview was conducted as part of my new digital eBook and audio series for radio advertisers called, Radio Advertising 101 – [...]

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May Radio Promotion Ideas

Drive May revenue with promotion ideas based around these special days and monthlong events: May will be Arthritis Awareness Month, Better Hearing and Speech Month, Healthy Vision Month, Motorcycle Safety Month, Allergy/Asthma Awareness Month, Bike Month, Mental Health Month, Military Appreciation Month, Moving Month, Physical Fitness and Sports Month, Tennis Month, and Women’s Health Care [...]

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Now Seen on AllBusiness.com

Just an FYI that www.allbusiness.com has asked me to be their latest contributor to write 2x a month about online marketing for entrepreneurs and small business owners. I’ll be sure to provide links to many of those upcoming articles here at Radio Sales Blog – since many of the tips I’ll be sharing can also [...]

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Radio Sales…Meet the iPad

Thanks to Jim Kerr from Triton Digital Media who has posted a great overview of the iPad at radio-info.com. You can read it all here: An iPad Review For Radio Professionals I found this section interesting for radio sales pros… Can I use it for business? The iPad app store includes Apple productivity apps that [...]

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What’s Your Market’s “Average” :30 Rate?

I have a question? What’s your markets average :30 rate? I know prices can vary wildly, but I am just trying to get some ballpark numbers for a project I’m working on. When I was a DOS here in Charleston, WV (in the early 2000′s), :30s could cost anywhere from $10-$80. If you pinned me [...]

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Radio Station Logos | Consider 99 Designs

The image that your radio station logo represents has an impact on both listeners and advertisers. 75% of the radio station logos I come across are really good, but there are that 25% that get done on the cheap and look less than professional (which doesn’t help the image of the station, company, or radio [...]

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Top E-Mail Subject Lines = “You,” “Free,” “% off”

When emailing your clients or prospects, your subject line is critical. Regardless if your email is just 1:1 or through an email marketing service, you may want to incorporate some of the top 10 subject lines as noted by Experian’s 2010 Digital Marketer report. Here are the Top 10 Subject Lines used by US E-Mail [...]

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April Radio Promotion Ideas

Here are some events and special days coming up in April to generate some extra spring billing: April will be Alcohol Awareness Month, Cancer Control Month, Car Care Month, Child Abuse Prevention Month, Jazz Appreciation Month, Youth Sports Safety Month, Prevention of Animal Cruelty Month, and Stress Awareness Month. Passover: March 30-April 6 National Networking [...]

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Does Your Radio Station Media Kit Suck?

Stop. Don’t answer. I already know. It’s embarrassing. It’s a big ole’ PowerPoint equivalent of Herb Tarlek (newbie’s – ask your boss). It’s tacky, loud, and completely out of touch with the reality of what advertisers expect. Now, I suspect there are three reactions to my question: Your media kits are actually gorgeous and contain [...]

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Radio's 42 Point Digital Media Checklist

Doing great work connecting radio with new media is Daniel Anstandig at McVay New Media. As part of McVay’s “Spring Book Checklist,” Daniel has has 42 items of his own. Get the full Digital Media Strategy Checklist here. The “Content” section of the checklist includes: What type of content will be featured on your website? [...]

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