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What's Your Approach to Selling Radio?

March 8, 2010

I came across a blog post from a guy who sold radio for a few years. Below is his approach. Seems like he’s got the basics covered. What do you think? You can read his full post on selling radio advertising here. 1. Based on the geographic reach and demographics of who listens to your [...]

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Lindsay Wood Davis interviews Roger Utnehmer

March 3, 2010

Two of my favorite veteran radio sales thinkers recently got together on Radio-Info.com. Lindsay Wood Davis of Broadcast Management Strategies interviewed Roger Utnehmer of Nicolet Broadcasting and DoorCountyDailyNews.com. One of Roger’s thoughts really struck a cord with me. He said… “We ask clients to put back 5% or l0% of gross revenue into advertising. If [...]

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March Radio Promotion Ideas

March 1, 2010

Here are you last minute radio promotion ideas to grab some last minute billing in March: March will be American Red Cross Month, Credit Education Month, Caffeine Awareness Month, Eye Donor Month, Frozen Food Month, Nutrition Month, Social Work Month, Women’s History Month, Poison Prevention Awareness Month, Save Your Vision Month, and Workplace Eye Health [...]

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Regent Communications has filed for Chapter 11 Bankruptcy

March 1, 2010

Regent Communications Inc. (RGCI), a Cincinnati radio broadcaster, filed for bankruptcy protection Monday with plans to slash its debt by $87 million and hand the majority of its new equity to hedge fund Oaktree Capital Management LP. The company said in a statement Monday that it made the move after reaching an agreement in principal [...]

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Ideas For Selling More Interactive Advertising

February 26, 2010

John Potter of the Radio Advertising Bureau recently attended the Online Marketing Summit in San Diego. You can read his complete post here at RAB.com. Because I get a lot of questions about selling interactive, I thought you would find this excerpt interesting: Contextual advertising creates more results…and happier clients who buy more advertising. Nothing [...]

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Radio Boosts Brand Browsing | RAB UK

February 25, 2010

Good news for our clients today as a new survey reveals that radio advertising grows brand browsing online by 52 per cent. The RAB UK says more than half of brand browsing stimulated by radio takes place within 24 hours of exposure to advertising. The Radio Advertising Bureau’s biggest ever survey to quantify how offline [...]

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Radio Sales & Advertising Promotion Ideas | February 2010

January 13, 2010

Looking for last minute ideas for a February promotion that can be connected with one of your advertisers? February will be AAM/Low Vision Awareness Month, American Heart Month, Bake For Family Fun Month, Black History Month, Children’s Dental Health Month, Parent Leadership Month, National Weddings Month, and Youth Leadership Month. International Networking Week – February [...]

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How to add a signature to your emails

January 7, 2010

Here’s a tip I’ve been asked about often. This is from the folks at New Horizions Computer Learning Center How to add a default signature to your emails (Outlook 2000/2002/2003): Whenever you can save time with a repetitive task, it’s good to take advantage of it, such as adding an automatic signature to your emails. [...]

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Google Launches Real-Time Search

December 11, 2009

Before you head out of the office in the morning, you can be seen as a real radio sales and marketing pro if you print out an article for each of your clients and prospects that you plan on seeing that day. Now with Google’s real-time search, you can find fresh news and information to [...]

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Arbitron ~ 236 Million Plus Listen To Radio Every Week

December 8, 2009

According to a new report that will be released next week from Arbitron, over 236 million people age 12 and older listen to radio in a typical week. That’s 92.5% of people 12+. The report also indicates that radio does well reaching educated adults. 95% of college graduates 25-54 tune into radio over the course [...]

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