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NPR Interview to Share with Advertisers

Advertising author and journalist, Warren Berger was recently interviewed on National Public Radio by Michele Norris and describes why radio is a great way for local business to establish themselves. The 2-minute, 30-second interview could make a difference in your client’s marketing plans and your bottom line. Take a Listen: www.npr.org/templates/story/story.php?storyId=103582527

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Open PowerPoint in Slide Show View

When your walking into a client’s office to do a presentation from your laptop, it’s nice if you can start the pitch directly in full-screen presentation mode. If you have PowerPoint 2000-2004, here are the steps from the folks at New Horizon Computer Learning Center. By default, PowerPoint saves your slide show as a PPT [...]

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12 steps to successfully getting the appointment and retaining a client

Good stuff from Radio Sales Trainer, Dennis Heinz. Read more here. 12 steps to successfully getting the appointment and retaining a client: Get to know the people that work in your building (You’re supposed to be a team) Have a “current” station account list Create your account list from yellow pages, etc. Get the name [...]

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Congrats to Dave Solomon – $100 Amazon Gift Card Winner

Congratulations to Dave Solomon who won the $100 Amazon Gift Card in our contribute to Radio Advertising Tips giveaway. There were four folks that qualified for the $100 giveaway. Each of these folks also won a $5 Starbucks gift card: Bob Berger of Santa Barbara, Mel Correll of Dubois, PA, Dave Solomon, and John Small [...]

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Win a $100 Amazon Gift Card: Contribute to Radio Advertising Tips

Contribute your Radio Advertising Tips and you could win a $100 Amazon Gift Card. Plus, the first 20 entries get a free Starbucks gift card. Go to www.radioadvertisingtips.com/contribute Go to www.radioadvertisingtips.com/contribute

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Radio Managers: Access Your Online Revenue Strategy

Mel Taylor at www.meltaylormedia.com is a leading voice for selling local media in a Web 2.0 world. His most recent post is a great one for radio station managers to review. Below is part of his post. Read the rest here. Here are some questions that radio broadcasters can ask themselves, when trying to assess [...]

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PowerPoint Presentations Gone Bad

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Compacting a PST file (Outlook 2002/2003)

If your Outlook is out of control, here’s how to compact your PST file according to New Horizons Computer Learning Centers: After you’ve cleaned out your mailbox, you’d expect that the natural result would be for the file size of your PST file to decrease. Outlook will automatically compact the file if the difference in [...]

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Ouch. An Advertising Prospect Shares Her Story

This morning I was doing some research and came across a blog post called, “Are you sabotaging your sales?” It’s the true story of a business owner that was recently phone-pitched from a radio sales rep. Read below to see how this business owner perceived the pitch and consider her recommendations. Just the other day [...]

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R&R features 2009 Radio Innovators

As featured in the January 9, 2009 issue of Radio & Records: At a time when the radio industry is rising up to face their greatest challenges and embrace their biggest opportunities, R&R celebrates the people and companies innovating new products, programming, technologies, revenue sources, distribution platforms and more. Driving Advertisers: Sales Imaging Web Sites [...]

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