ShareThis
In the November 23rd edition of the Radio & Television Business Report (RBR.com ~ TVBR.com), Chuck Francis, VP of New Media Strategies – Remerge, focused on “Ideas The Work” in his column, “A New Year Brings New Opportunities For Radio.”
Among many of his helpful ideas for Radio in 2010, he gave props to the iRadioSales “Radio Advertising Center” sales & marketing website. Below is a piece of Chuck’s column, you can read the full article here from Radio Business Report.
Set-up a sales web site
Okay, so you have a station web site (I hope) – but do you have a real online sales tool? A site that generates leads for your station – while allowing the advertiser to explore your station advantages on their own terms? If not, check into Gregg Murray’s iRadioSales product. From all that we’ve seen, it is an excellent tool for your station (s) – and other industry peers seem to be extremely pleased with the results.
Don’t assume that all business owners understand the benefits of radio. They certainly know what radio is – they know they can buy advertising from you… but many of the new business owners we’ve met with still don’t fully understand how powerful radio is, and how it can seriously impact their business. Remember, new business start-ups generally don’t have a firm grasp of how to market themselves. (Even though they’ll tell you they do).
Read more at Radio Business Report.
Watch the video tour for iRadioSales “Radio Advertising Center.”
