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Words are at the heart of almost every form of marketing, including radio sales. Whether they’re in a written presentation or spoken in a meeting, words stimulate ideas, emotions, and even our senses. Choose your words carefully, and sales will follow. Make the wrong choices, and customers will tune you out.
Click to read the full article at Entrepeneur.com.
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Congratulations Gregg! Great to see the most respected name in radio recognizes the value you bring to operators such as Cumulus.